International commercial real estate firm Jones Lang LaSalle revealed Friday that it is pulling its support the upcoming New York Multifamily Summit due to a lack of diversity among the event's speakers.
Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more meaningful and effective.
Zillow announced Thursday a new partnership with roughly a dozen homebuilders in Zillow Offers markets across the country. The new program will allow consumers to sell their existing home to Zillow but wait up to eight months to close on the sale of their home while the new one is being built.